Kaspersky EARTH 2050
Together with Kaspersky Lab, we have launched a large-scale interactive project on the future of our planet and the ever-changing role of technologies in people’s life. When designing earth.2050 we aspired to create a tool able to help us understand what the future will be like and prepare for it.
“Where is it written that one should only care about big things?”
David Brin is an American scientist and author of science fiction. He has won the Hugo, Locus, Campbell, and Nebula Awards. His novel The Postman was adapted into a 1997 feature film starring Kevin Costner.
In 2018 David Brin became a part of the project the Earth 2050 as an author of the content. Everyone can read his predictions, stories, forecasts, and ideas can even watch them through VR, go down the streets of cities in 360-panoramas as you do it on Google Streetview, or even interact with some inventions.
Making the content
The project has been launched with a few cities but in the following years, the number of locations, predictions, and articles tripled. And it still rising.
Global project
It means that we involved tech-lovers from around the globe. You can find mentions and discussions about the Earth 2050 in the Middle East and Asia.
We managed to build not only an encyclopedia of the future, but a community of enthusiasts.
About the project
OBJECTIVE
To raise awareness of issues related to future cyber security.
INSIGHT
What awaits us in the future? In the future, almost everything that surrounds us – means of transport, electrical appliances, even clothing – will be connected to the World Wide Web. How can we protect them from hacker attacks, from viruses or data leakage?
IDEA
Talking about the changes our today’s world is to undergo, we suggest thinking about cybersecurity right now. On the site, you can find the planet divided into geographical areas, each of which includes a forecast on a certain aspect of society’s life. Many locations are complemented by futuristic images and even 360-panoramas. Any designer, illustrator or artist can upload his/her work to the site, reflecting his/her ideas and visions of the future, and become a part of the project together with the most famous futurists of our planet.
Role: Creative direction, art direction and concept
Client: Kaspersky Lab
Year: 2017
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Awards