A monument to delivery workers
For the first time in their history competitive brands Azbuka Vkusa, Perekrestok.ru, Ozon, Dodo Pizza and Delivery Club united to erect a monument in honor of couriers who made our self-isolation possible.
Promo video
Despite in the core of the campaign was a PR and Social Buzz we made a video that went through some of the media and was the material for journalists.
I directed this by myself without a budget. Thanks to a friend of mine, director of photography, just kind dude with dreadlocks.
About the project
INSIGHT
Deliver workers made our self-isolation possible, providing all the necessities, and they deserve praise and recognition as much as doctors and volunteers.
IDEA
During the pandemic, couriers were connectors between our homes and the external world. We decided that it was important to show the hard work of those who kept on delivering orders making it possible for many people to self-isolate all over the country. This monument is our “thank you” to all delivery service workers. The monument is made of metal and concrete — these materials are traditionally associated with the urban environment and style. The author of the monument is Aleksey Garikovich, and the installation itself is located at Tovarishchestvo Ryabovskoy Manufaktury in Kholodilnyi pereulok.
Role: Creative direction, art direction, producer and concept
Client: Azbuka Vkusa, Perekrestok.ru, Ozon, Dodo Pizza and Delivery Club
Year: 2020
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