Mafin: only matters how you drive
An advertising campaign for the first-ever online insurance agency in Russia – Mafin. There are no ad cliches but focus on being honest: Mafin doesn’t care who their clients are in their everyday lives – heavy metal fans or unlucky robbers. The most important is who they are when they are driving.
Without English subtitles
About the project
OBJECTIVE
Create an advertising campaign for KASKO package sold by Mafin – an online platform for personal insurance services.
IDEA
We are different in our driving and in our everyday lives. Mafin doesn’t care who their clients are in their everyday lives. The most important for the brand is how their clients drive. We created a series of videos to show this. These videos also talk about specific insurance services that are included in the cost of KASKO as provided by Mafin and other online and offline formats of insurance.