Yandex: Listen + Watch

Yandex has launched a TVC campaign for Yandex Plus combined subscription for both video and music streaming services: Yandex Music and Kinopoisk HD (over-the-top content platform and production company, à la Russian Netflix).

The contrasting images of the hero emphasize his passion for music and cinema — he loves everything and can combine at the same time a nordic metalhead and a cowboy, a peaceful hippie and a furious Viking, a rapper from the hood and a fairy elf.

He is opposed by "ordinary" heroes — the same as everyone else. They also like to watch movies and listen to tracks, so they choose Yandex Plus, a combined subscription.