Smart projecting
Together with the ideological leader of the Russian market of residential real estate LEGENDA Intelligent Development, we launched a new campaign based on mini-series.
By showing simple everyday scenes with the heroes of the series – staff engineers of the company – we tell the product creation story, revealing true «problems» and needs of the modern and progressive middle class. The campaign is to be launched via a wide range of channels: TV, Internet, radio, outdoor advertising, and a complete set of digital tools.
About the project
OBJECTIVE
Increase awareness about SMART – an original product of comfort class that is based on a new approach of designing housing and that uses its own quality standards. Strengthen connection between LEGENDA – SMART in customer’s mind.
IDEA
Make a TV show about a dream team of architects and researchers who tirelessly work on creating ideal plans. Each episode is dedicated to one advantage of the product and to how LEGENDA specialists come up with the idea for it while they play out different family situations.
Role: Creative Direction, Stories, Screenwriting, Art Direction
Client: LEGENDA Intelligent Development
Year: 2018