About the project

INSIGHT

The more unbelievable the situation we are in, the more surprised we are… Of course, not! Even the most outlandish events will attract our attention only for a fraction of second if we are constantly surprised by something in our everyday lives.

IDEA

To convey the surprise at incredibly low prices at Pandao we’ve created shocking and unrealistic videos that capture viewers’ attention until the very end. Nothing, not even a Zombie Apocalypse starting in the next block, or a chance visit into a lair of a secret order, can distract a person from a good bargain purchase. In short 6-second videos we also shifted the focus to the most unusual characters that Pandao also does not leave feeling indifferent.