Made by ocean

Most of the canned sea fish and seafood that is being sold in Russia never saw any sea – it was farmed in the waterways. To accelerate its growth farmers often use antibiotics and other toxic drugs. This makes such food a poor choice for people who care about their health.

John West is one of few brands on the Russian market that produce naturally grown, fresh and quality canned seafood. To promote its goods sold by utkonos.ru online supermarket we decided to make people aware of that by a simple, but great visual trick – showing how its cans are literally made by ocean.