Stop advertising chase
Together with the UC Browser team (Alibaba Group), we shot a commercial thriller ad about adblocking.
About the project
INSIGHT
Today, advertising surrounds us everywhere. There is literally no place to hide from it. Every day, more sophisticated ways are being invented to communicate thousands of advertising messages to almost defenseless people.
IDEA
In order to illustrate the difficulty of getting rid of obtrusive advertising, we used a popular thriller plot: a lonely girl being followed on empty city streets in the night.
Role: Creative Direction and Art Direction
Client: Alibaba Group
Year: 2018