Stop advertising chase

Together with the UC Browser team (Alibaba Group), we shot a commercial thriller ad about adblocking.

About the project

 

INSIGHT

Today, advertising surrounds us everywhere. There is literally no place to hide from it. Every day, more sophisticated ways are being invented to communicate thousands of advertising messages to almost defenseless people.

IDEA

In order to illustrate the difficulty of getting rid of obtrusive advertising, we used a popular thriller plot: a lonely girl being followed on empty city streets in the night.

Role: Creative Direction and Art Direction

Client: Alibaba Group

Year: 2018

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