The Guitar Story

Yandex Music wanted to celebrate their ten years anniversary and make a present for their very first subscriber. And it was a custom electric guitar with signatures of all his favorite musicians.

I wrote, co-produced and co-directed the story about the journey of the guitar as it was a real trip across the country guitar by itself. Without any essential budget and crew. Just me, creative group head and cameraman. Maybe it’s pretty cheap and simply filmed however I proud of this. We made this regardless of resources.

GARAGE Museum

A campaign that brought attention to Russian contemporary art. It was 2017 and we needed to attract a conservative audience to visit the exhibition of a new generation of artists. And sure we have no permission to show actual works in the promo, just teasing.

“Well, we’re those medical specialists.”

An integrated campaign for a hospital network with a brilliant category insight, a simple message and guerrilla media.

LENTA is a LIFE

The first campaign for LENTA Retail with the idea that all your life went through near such a seemingly trivial place as a retail store. The slogan played with the name of the brand. LENTA in Russian means both conveyor belt and continuity of something, process, sequence. And it literally means LENTA Retail is a cascade of important life events.

Hard to evaluate the campaign without knowledge of the language, in fairness, the campaign went around despite a low production budget.

Monstory

We opened a Halloween costume store with an outfit of the real villains.

“Before I Forget”

Order some stuff from an e-commerce store before you forget what particularly you need for a household. We made a series TVC that aired in 2017.

The Young pea

To promote and distinguish Bonduelle young pea from regular Bonduelle pea cans we launched TVC with real young pea who argued with his parents.