Stop killing nature

Together with Greenpeace we launched a campaign to encourage people to give up disposable plastic.

About the project

 

OBJECTIVE

Show that plastic bags and straws can became a weapon in the hands of ordinary people and that’s why their usage should be restricted.

IDEA

A machine gun-like weapon made of disposable plastic appears in a gun shop. Different people visit it looking for a suitable weapon. There’s one that fits everyone’s needs — the one that can be used to “even get a whale”: it’s a “machine gun” created out of disposable plastic items and packaging that are the most frequent environment pollutants.

Role: Creative direction, Art direction

Client: Greenpeace

Year: 2019

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